BY ASHLEY GEELAN with PAUL CASHMERE
The Kyle and Jackie O show on Melbourne’s KIISFM (formerly 3TT) has become the anchor of the station owner, the Australian Radio Network. Kyle and Jackie O’s disastrous Melbourne entry in 2024 is now tanking the entire network.
Kyle and Jackie O’s breakfast show dropped again from a 5.1 share to a 5.0 share impacting KIISFM across the board with its 4.9 share. Kyle and Jackie O have the lowest-rating commercial FM breakfast show in Melbourne.
The mega million-dollar failure has muzzled the network’s revenue streams. There are reports that the reported $200 million deal the pair signed with the network is sinking the network faster than you can say ‘Titanic’.
The reports suggest the network has disrupted the lives of up to 50 employees in recent weeks, firing good people to keep the bad, impacting 50 families who were suddenly stripped of an income just before Christmas.
When this show started earlier this year, Sandilands said they would be “number one before the end of the year.”
After the first few disasters where the pair shot blanks, the spin later became that the network had a three-year plan. The “three-year plan” has now been spun by an unnamed ARN executive as a “ten-year plan.”
The breakfast team that lost their jobs to make way for them, Jase and Lauren, moved to rival NOVA FM and have catapulted the NOVA breakfast show to number one on Melbourne’s FM breakfast radio.
Jase and Lauren increased again from an 11 share to 11.5. The Jase and Lauren show added an extra 67,000 listeners whilst Kyle and Jackie O lost 24,000 listeners.
KIIS FM and the Australian Radio Network are in a pickle. They are “damned if they do, damned if they don’t”.
With a $200 million contract they cannot afford to pay out Kyle & Jackie O. By keeping them, ad revenue will continue to dry up.
This loss of revenue can – at least in part – be attributed to an online campaign by a group called “Mad Fucking Witches” (MFW) who have lobbied advertisers to ‘pull their ads’ from both the show and the network.
Meanwhile, outgoing ABC Melbourne presenter Sammy J gets the last laugh as his farewell gift.
Sammy J posted on X (formerly Twitter): “APOLOGY TO MR SANDILANDS: On November 14th, I incorrectly stated that my final ratings had come out.
“I genuinely thought this was true, but it turns out there was one more survey left which came out today in which my ratings once again went up and Mr Sandilands’ once again went down.
“For clarity, and to avoid further comment, I have put the figures into a spreadsheet and calculated what the next twelve months would have looked like had I not walked away.
“I’m framing this chart and popping it up on the wall of my new rental, where I will continue to live thanks to your generous assistance.”
KIIS FM, Kyle Sandilands, Jackie Henderson and ARN did not respond to requests for comment.
Parts of this article are taken from Noise11.com. Read the original.
Kyle is vile and have no time for him. KISS FM have dug their own grave.
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