Murrindindi will discontinue its partnership with regional tourism body Goulburn River Valley Tourism (GRVT).
The partnership ends when council’s current Memorandum of Understanding ends on 30 June.
Mayor Sandice McAulay said council considered factors including whether GRVT is the right fit for promoting Murrindindi Shire into the future and the ongoing financial viability of the organisation.
“GRVT has been operating since 2011 with the purpose of direct tourism operator engagement, promoting and advocating for the region, which includes Greater Shepparton, Strathbogie and Mitchell Shires,” Cr McAulay said.
“Greater Shepparton City Council made the formal decision to withdraw from GRVT at its Council meeting on Tuesday, 19 March. Mitchell and Strathbogie Shires will also be considering their future involvement with GRVT over the coming weeks.
“We are looking at alternative arrangements for promoting Murrindindi Shire as part of tourism region or number of regions. In the interim though, we’re lucky to have a successful local tourism brand to work with – Discover Dindi,” Cr McAulay said.
“Be sure to check out ‘Discover Dindi’ on Facebook or Instagram if you haven’t already!” Cr McAulay added.
