HomeNewsAussie Farmers Direct goes into voluntary administration

Aussie Farmers Direct goes into voluntary administration

The fresh food delivery company trading as Aussie Farmers Direct (Stay in Bed Milk & Bread Pty Ltd and The General Store Pty Ltd) has being placed under voluntary administration after blaming competition with ‘the giants’  Coles, Woolworths and ALDI supermarkets and the low cost of imported foodstuffs.

Aussie Farmers closed today, Monday, March 5 as administrator Kordamentha turned away trucks of fresh produce.

Administrator Craig Shephard said the closure would affect 260 employees, 100 franchisees and 100,000 customers.

“The employees that I spoke to this morning at ten o’clock — they’re without a job,” Shepard told ABC reporter Jess Ryan today.

The company struggled to compete with the Coles and Woolworths supermarkets in a tough retail environment exacerbated by low wage growth.
Directors believed their ability to sell local products was hampered by the promotion of low cost imported products.

 

Suppliers today (March 5) told ABC Victoria reporter Jess Ryan on The Country Hour that they were unaware of the business closing until this morning.

A message on the Aussie Farmers Direct website states that: “From the team at Aussie Farmers Direct, thank you for your support, we love you all and we are so sorry to be going away.”

A meeting of creditors will be called next week.

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